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The most essential phase of dairy research is to
analyze the data and interpret the results obtained through the dairy method. As,
the qualitative data collected from the diaries don’t have any in-build
structure, it is important for the researcher to manage and analyze such large
portion of qualitative textual raw data and derive patterns from it. The
process of deriving meaning form a qualitative data set is called as content
analysis.

 

Majority of the diary researcher use inductive content analysis procedure to
analyze such textual information because it provides better benefits than other
data collection method. These are as follows. 

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1) It provides a valuable and efficient way to deal with the qualitative
data;

2) compress all form of qualitative raw data into a summary format;

3) Helps in creating a links between the research objectives and the
research findings of a qualitative data analysis;

4) Identifying patterns in the text data and develop certain models and
theories based on the data analysis (Thomas,
2003).

There is a wide array research method (e.g., thematic analysis, grounded
analysis, narrative analysis, etc.) which are used to analyze the textual data.
However, content analysis is one of such method which has been widely used in
analyzing the qualitative data collected from the participant’s experience
documented in the form of diaries. It helps in classifying the textual data
into more small and meaningful phrases. Hence, content analysis is defined as “a
structured research approach, using specified research designs and methods, to
make replicable and valid inferences from texts and similar materials”
(Krippendorff, 1980, Mayring, 2000). But in general terms, content analysis is defined as the “systematic, objective, quantitative analysis
of message characteristics” (Neuendorf, 2002).Moreover, content analysis is exploratory
in its process and predictive or inferential in intent (Krippendorff,
2004). It usually follows a
defined set of procedure to create inferences from a qualitative text data file
which are valid and reliable (Weber, 1990, p. 9). 

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