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·      Nike offers a large variety of products such as
apparel, footwear and accessories, and benefits also of an extended and highly
efficient distribution system with over 1000 owned stores, online platforms,
independent distributors and licensees.

·       

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·      From the data obtained from Nasdaq.com, Nike is the
sportswear worldwide market leader, with total revenues exceeding 34 billion US
dollars in 2017. 

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